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Originally a quartet whose sound drew inspiration from psychedelia, the Beloved found its greatest success as a rave-influenced dance-pop duo. Throughout its fluid existence, the guiding force behind the group remained vocalist Jon Marsh, who formed the band Journey Through in Cambridge, UK with Steve Waddington and Tim Havard; with the addition of Guy Gausden (November 1984), the group renamed itself the Beloved, and gradually evolved into a moody dance outfit not dissimilar to New Order.

Genre: Electronic, Synthpop, Pop, 90s, Dance