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It was a double A-side single release featuring "Precious" as the flip side. The song has a very similar introduction and bassline to "You Can't Hurry Love" by The Supremes. A 12" version was also available with a live version of "Town Called Malice" backed by an extended version of "Precious". Released as the first single from the album on 29 January 1982, it entered the chart at number one on the British music charts, staying at the top for three weeks, and preventing "Golden Brown" by The Stranglers from reaching number one.