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"Sultans of Swing" was the first single release of the British rock band Dire Straits. It was first recorded as a demo at Pathway Studios, North London, and quickly acquired a following after it was put in the rotation at Radio London. It did not take long for the popularity to find its way to record executives, and Dire Straits were offered a contract with Phonogram, a British record company. The song was then re-recorded and released in both the United Kingdom and the United States, though the demo version remained on the original UK Vertigo single.